Personal Branding

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in students’ personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With this personal Branding course you will be able to share your vision and passions with others in your company. Utilise this knowledge through social media to define and influence how others see you. You are your brand so protect it. Live it.

Course Objectives:

• Define your image.
• Control your image.
• Understand how to sharpen your brand.
• Use social media appropriately.
• Manage your brand in a crisis.
• Develop a professional appearance.

What is Covered:

1. Module One: Getting Started
2. Module Two: Defining Yourself (I)
3. Module Three: Defining Yourself (II)
4. Module Four: Controlling and Developing Your Image
5. Module Five: Personal and Professional Influences
6. Module Six: Sharpening Your Brand
7. Module Seven: Appearance Matters
8. Module Eight: Social Media (I)
9. Module Nine: Social Media (II)
10. Module Ten: Brand Management During a Crisis
11. Module Eleven: Branding Personality Traits
12. Module Twelve: Wrapping Up